How much does it cost to keep bleached hair healthy
One of the advantages of living in Ireland is being able to take care of your hair with very high quality products at a much more affordable price than that practiced in Brazil. But you must be asking yourself: how much does it cost to care for locks with this level of quality? See more at how much does it cost to bleach your hair at a salon
The truth is that, as in Brazil, in Europe there are hair treatments for all budgets, the big difference is due to the fact that quality is not directly associated with high prices and Ireland.
In the capital Dublin, women invest heavily in chemical processes such as lightening the locks, and in order to protect the hair, more and more sophisticated technologies are emerging and the best, at an affordable price. Olaplex, for example, a product that revolutionized the concept of hair treatment during chemical processes, is one of the most requested at the moment in Dublin.
If you have never heard of Olaplex or have any doubts about it, it is a three-step system that hairdressers love to use in the bleaching and coloring processes. The reason is that the product allows you to reach very clear tones without risking damage to the wires.
Bleaches and colors are designed to break the so-called disulfide bonds in the hair. Without breaking these links, it is not possible to lighten or apply color. What Olaplex promises is to multiply and rebuild those connections, making them stronger.
According to hairdresser Thiago Henrique Carvalho, from Ladiesman Beauty & Art , the treatment has no contraindications. "It is a product that was created by scientists, who are not in the beauty industry, in order to take care of the hair at the time of discoloration and to cause the damage caused to be reduced and with the hair to maintain its lightness and softness".
The first step is an additive that professionals mix with bleaching powder or permanent color before application to the client's hair. While the chemical process takes place, the active acts and prevents the wire from breaking. The second step has a patented active ingredient that must be applied after rinsing the color and before applying the shampoo. The third is a supplement that should be used at home to maintain the treatment.
But the best part of this technology is that, in Ireland, it is super affordable. While on the other side of the ocean there are establishments that charge up to R $ 400 for the treatment, in Dublin it can be found at € 60 per session.
Of course, the difference is directly linked to the high tax rates for imported products already known in Brazil, which ends up creating a parallel market with similar technology products, but infinitely inferior in terms of quality.
According to professional Thiago Henrique, the result is not the same. “It is incomparable. 'Generic' products cannot reconstruct hair after bleaching in the same way. ”
For those who were curious to know how Mah Marra, here at E-Dublin, manages to keep the blue wires without harming them, the answer lies in this quality technology and at a viable price. She colors the threads on the Ladiesman frequently and it is thanks to the Olaplex that the hairdressers in the salon manage to keep her blue healthy and vibrant.
© 2019